This post is about crossing the psychological or existential Abyss a physician must contend with upon unplugging from the Matrix.
If you’ve watched our Stealing Medicine Back video series, you will know that we use the move The Matrix and “the red pill” as an example as to how we help physicians become physicians again.
In “Escaping the Matrix of Modern Medicine” we discuss the “red pill” and “blue pill” options that physicians have before them.
If you take the red pill and unplug yourself from the Matrix, you become part of a Revolution in Medicine.
Whether you are a long-time business owner or physician who is considering business ownership as an alternative to your horrible existence within The Matrix, you should consider reading (or re-reading) the book Good to Great by Jim Collins. We highly recommend that you read this book.
While written about corporations, there are individual applications.
Specifically for this discussion, the Hedgehog Concept.
According to Collins, Hedgehogs see what is essential and ignore all of the rest. In order to determine what is a company’s or individual’s hedgehog concept, Collins and his team developed three essential questions, which we apply to working with physicians as they are thinking about business and business ownership:
- What can I be the best in the world at?
- What am I deeply passionate about?
- What drives my economic engine?
Where the answers to these three questions intersect is one’s Hedgehog Concept.
This is a similar concept to the Righteous Path of an Impact Capitalist and Impact Physician. It includes a purpose, one’s passion, and a way to make a profit. Because if you cannot find a profit, you will not make an impact for very long.
As you likely know, people become doctors for one, or a combination, of three reasons:
- The Money
- To help people
For some, it’s only one of these reasons. For most, it’s a combination of 2 and, possibly, all three reasons.
People used to be able to get all three – prestige, the money, and the opportunity to help people.
Not any more.
And, if you achieve some prestige, acquire some money, or help some people, the current system – “The Matrix” – is not only allowing for less, it seems to be demanding more of doctors and pushing more and more doctors away from the art of medicine.
So what do doctors do?
Whether they consciously realize it or not, they begin to drift, by pursuing other interests.
It is good to have other interests, such as hobbies, time with family, working out, finding ways to eat properly, etc.
But what happens when this drift causes doctors to start looking at other ways to use their skills as a doctor?
Or even give up the practice of medicine altogether?
Some leave the profession.
The draw of prestige or money is greater than helping people (especially if you believe that what you are doing is not helping people, or worse, harming them). There is nothing wrong with pursing more money and better prestige, as long as it’s not against who the physician (or former physician) truly is.
Many physicians recoil and experience cognitive dissonance when it come to business and money.
They’ve been conditioned their whole lives to believe that their profession, unlike so few others, is a calling. As such, they will be taken care of financially and rewarded with a “good” life because their life’s work, their profession, their calling, is held in high regard and because of this, they will be fairly compensated with lots of money for their selfless acts of being a physician. Reality is showing us that this is simply the way The Matrix keeps physicians plugged in.
Would you believe it if we told you that you could have all three – prestige, the money, and the ability to really help people – and actually live outside The Matrix?
You owe it to yourself to attend the Impact Physician Workshop & Retreat.