This is the second in a series of three blog posts about leaving The Matrix of Modern Medicine.
In the previous blog post, we discussed the importance and implications of Physicians red-pilling themselves.
In the next post, we’ll dig into the four types of physician-business owners.
This post, however, is about crossing the psychological or existential Abyss a physician must contend with upon unplugging from the Matrix.
If you take the red pill and unplug yourself from the Matrix, you become part of a Revolution in Medicine. And make no mistake, it’s going to be a bloody revolution, primarily because there is so much money at stake.
Whether you are a long-time business owner or physician who is considering business ownership as an alternative to your horrible existence within The Matrix, you should consider reading (or re-reading) the book Good to Great by Jim Collins. We highly recommend that you read this book.
While written about corporations, there are individual applications. Specifically for this discussion, the Hedgehog Concept. According to Collins, Hedgehogs see what is essential and ignore all of the rest. In order to determine what is a company’s or individual’s hedgehog concept, Collins and his team developed three essential questions, which we apply to working with physicians as they are thinking about business and business ownership:
- What can I be the best in the world at?
- What am I deeply passionate about?
- What drives my economic engine?
Where the answers to these three questions intersect is one’s Hedgehog Concept.
This is a similar concept to the Righteous Path of an Impact Capitalist and Impact Physician. It includes a purpose, one’s passion, and a way to make a profit. Because if you cannot find a profit, you will not make an impact for very long.
As we’ve written about a number of times, people become doctors for one, or a combination, of three reasons:
- The Money
- To help people
For some, it’s only of these reasons. For most, it’s a combination of 2 and, possibly, all three reasons.
People used to be able tot get all three – prestige, the money, and the opportunity to help people. Not any more. And, if you achieve some prestige, acquire some money, or help some people, the current system – “The Matrix” – is not only allowing for less, it seems to be demanding more of doctors and pushing more and more doctors away from the art of medicine.
So what do doctors do?
Whether they consciously realize it or not, they begin to drift, by pursuing other interests.
It is good to have other interests, such as hobbies, time with family, working out, finding ways to eat properly, etc. But what happens when this drift causes doctors to start looking at other ways to use their skills as a doctor? Or even give up the practice of medicine altogether?
Some leave the profession. The draw of prestige or money is greater than helping people (especially if you believe that what you are doing is not helping people, or worse, harming them). There is nothing wrong with pursing more money and better prestige, as long as it’s not against who the physician (or former physician) truly is.
Many physicians recoil and experience cognitive dissonance when it come to business and money. They’ve been conditioned their whole lives to believe that their profession, unlike so few others, is a calling. As such, they will be taken care of financially and rewarded with a “good” life because their life’s work, their profession, their calling, is held in high regard and because of this, they will be fairly compensated with lots of money for their selfless acts of being a physician. Reality is showing us that this is simply the way The Matrix keeps physicians plugged in.
Would you believe it if we told you that you could have all three – prestige, the money, and the ability to really help people – and actually live outside The Matrix?
We’ll explore that in our next blog, The Four Types of Physician-Business Owners.
For Impact and Profit!